RGA CD Vin Farrell set this film up. RGA wanted a way to explain what it was they did…their focus and philosophy. It’s fascinating stuff but very difficult to actually explain with charts and industry lingo. I think we were able to do that with this film, which was exactly what Vin was shooting for. I set up a round table shoot with founder Robert Greenberg as sort of the Godfather who directs the firm with few words and his two “lieutenants” Barry and Nick doing most of the talking. I also wanted to feature Robert’s extensive art collection which is on every wall of the firm’s buildings.