Vita Green (www.vitagreen.com) is the leading herbal medicine and vitamin company in Hong Kong. We were tasked with redesigning their site, providing a content management solution and a commerce engine that would handle multiple languages.
Vita Green uses ingredients like Lingzhi (which in Chinese means “herb of spiritual potency” and has also been described as “mushroom of immortality”) as well as more common plants/herbs such as ginseng, ginkgo, and others. It became important to us to try to show as many natural ingredients as possible from page to page, while keeping the page design as open and simple as possible.
This site design is, like all sites, temporary. But more so. At the moment Paula Scher of Pentagram is redesigning the Vita Green brand and Daniel Weil, also a partner at Pentagram, is redesigning their bottles and packaging. There will another redesign shortly.